| As part of Oxford Brookes University Business Enterprise Centre's remit to work with local businesses, they endorsed the following analysis of customer response cards returned to Getting Back Ltd.
1. How old was your baby when you bought Getting Back?
From the questionnaire we can conclude that nearly 70% of people bought the video between 0-4 months of their baby being born.
2. How many postnatal videos do you own?
We found that 79% owned 1 postnatal video and 19% owned 2 postnatal videos.
3. How does Getting Back compare to these?
From this 51% of people found Getting Back much better than other videos with 39% saying it was better than others.
4. On what other areas would you like a follow up video?
From the questionnaire we found that from a follow up video 1/3 of people wanted a purely aerobic video with 1/3 wanting an aerobic and full body toning. Another 1/4 wanting to just concentrate on stomachs with the rest of people asked wanting a combination of bottoms, legs and stomachs.
5. What is your age range?
We found that the majority of people who bought Getting Back 66% were aged between 26-35 with 15% aged between 16-25 years old and 19% aged between 36-45.
6. Do you intend to go back to work?
67% of people who bought Getting Back did intend to go back to work, with 33% of people not intending to. |
